The Idea Power Model

The idea power model explains how ideas work and how we can put ideas to work for us.

Idea power explains how they influence us to communicate and spread them to shape the world.

To understand the rules that govern ideas is to understand the way the world works and to master the skills to utilize ideas is to master the skills to change the world.

Empires of the Mind

Idea power is essential to staging effective campaigns to spread ideas and change the world. 

The Brain Manual

The Ideapedia is useful as a manual to your own brain. Metacognition is an awareness of your own thought processes and understanding how you think will help you clarify your thinking.

The Game Mechanic 

How they come into effect in the context of playing the Empowerment game.

 

Ideas gain and lose belief within peoples’ minds. They spread like viruses through media messages and conversation, modifying your thoughts and motivatingy our actions until they become part of who you are.

What is an idea?

IDEA: Something a person believes.

The Ideapedia

A listing of specific ideas which is by no means exhaustive but serves as a starting place from which to explore more ideas. The Ideapedia is intended to summarize many major schools of thought as well as some lesser-known ideas.

“An idea is something you have; an ideology is something that has you.”
—Morris Berman

Reality Tunnel

The Idea System

Applied Pseudoscience Based On A True Story

This system is a model that explains how ideas work in an abstract way. It is written primarily for an doer audience rather than a scientific one, and real-world usefulness trumps academic nuance. However, it is inspired by a broad range of scientific theories and research, and may spark a reader’s interest in related fields like wikipedia:cognitive science and communications.

Plain-Spoken Memetics

The idea power model is a simple way of describing many ideas that come from memetics. We use the term "idea" rather than "meme" to avoid unnecessarily complex terminology. The simpler the words we can use to describe these concepts, the more clearly we can express things. 

The Idea Power Model

  • Memes: Strong ideas spread from person to person.
  • Belief: Idea’s degree of influence from apathy to faith.
  • Ideologies: Profiled set of ideas a person has.
  • Motives: Ideas motivate our behavior.
  • Influence: Ideas influence other people.
  • Messages: Ideas crafted together for maximum influence.
  • Audiences: Target groups of people with common ideas.
  • Empathy: Empathizing with your audience.
  • Sources: Audiences care about the sources of messages.
  • Mediums: Methods of spreading messages.
  • Campaigns: Concerted efforts to spread messages using one or more mediums.

How Ideas Work

Ideas influence your behavior and spread through communication with others. You can use your ideas to influence another person to believe the same idea or to support them thinking something related. Ideas are almost like supernatural forces which to shape opinion and behavior. If you want to bring someone over to your way of thinking or acting, you have to use relavent ideas in creative ways.

How Ideas Work

An idea is a mental force that influences human behavior. Ideas can spread from mind to mind.

When Ideas Collide

Many ideas conflict with other seemingly incompatible ideas.


At any given time, many different ideas are at work in your mind. Usually your focus determines which ideas are predominating. Any time you make a decision, your ideas compete for influence. Ideas that are at the forefront of your mind get temporary bonuses. How do you decide which ideas are acting? In some cases it may be obvious, so you have to use subjective judgement. How many times a day does the average person think about sex/money/etc? Explaining how to understand your ideas for the RPG is just like explaining how to understand ideas for a person using metacognition. Metacognition skill allows a person to influence their own thought process;

Most ideas can be classified as memes, a type of idea that spreads from person to person rapidly like a biological/technological virus. Not all ideas are memes, those ideas which you hold private and never leave your mind have no chance of spreading and therefore cannot be classified as memes. However, the second you tell someone about 'Fluffy': the deranged snowpigeon from California, you have turned that idea into a meme.

 

See Philosophy: Ideas to understand this better.