Endorsement
idea
posted by lxpk Mon, 2008-04-07 13:46
Athletetic and entertainment celebrities should make all the endorsement deals they can.
When a celebrity like a star athlete endorses a product by wearing its logos and possibly appearing in advertisements, anyone who sees the celebrity who is influenced by the celeb’s reputation is influenced to like the brand.
Sponsors are more visible than advertisers.
People who want to hold events or help pay for their programs often see sponsorship as a “free” source of funding.
Opposing Ideas:
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