Mediapedia: Get Heard

Mediapedia is a collaborative guide to the many communication mediums through which we can work together and reach audiences to organize towards a better world.

What are media?

Mediums are methods of communicating with audiences and spreading ideas like talking and podcasting. Many mediums are accessible to all for little time and effort.

Media are applied uses of particular mediums like RantRadio and CNN.

The Media refers to all the agenda-setting media sources that are either "tainting our collective unconscious" with "mind-control propaganda" or "informing consumers" and "promoting democracy" depending on which media you believe.

Medium Descriptions

Each medium is described and explained.

DOSPEC Media Tech

What technology is needed to use the media effectively.

Media Examples

Each medium has links and case studies that exemplify how to do it well and how to do it wrong.

Mediums are personal too

Interpersonal communication and group organizing involves mediums like talking and videoconferencing just as large-scale campaigns use mediums like podcasting and advertising.

Ideapedia.org: Get Ideas

Learn how people think, what people believe and what you can do about it.

The Ideapedia is a model of how influence works and a database of ideas and groups that shape the fate of the world.

You can use Ideapedia to explore your own ideas and your options for making a difference by standing up for what you believe in.

Spread Empowerment

Learn media by sharing the Spread Empowerment campaign.

Our diverse efforts to promote empowering culture provide excellent examples of how to use each medium to full effect as part of a combined strategy.

 

Retail

Selling things is one form of media.

PR Campaigns

Full-Spectrum Countercriticism

A truly open advocacy should address every single piece of propaganda it opposes to give its members confidence that they are not afraid of the truth.

Media Companies

A database of media outlets and operatives. Register your outlets here.

Media Literacy

 

Media Tips

"17. Use article marketing. Write quality articles and give them away at various article directories like EzineArticles. While this can get you some freebie links, your efforts will be even more successful if you can email bloggers directly and ask them to cover the article on their own site."

99 Branding Tips

Online Media

Online mediums are collectively called “new media” because their influence is ascending by stealing audiences from “old media” like newspapers

MASS MEDIA

Mass media are able to reach large audiences with centrally crafted messages through channels like broadcasting and printing.

Being a Writer

Getting published

Writing agents.

PRINT MEDIA

Print is the oldest and most historically influential mass media. The movable type has been credited as the single most important invention of the millennium.

Media Literacy Book

Mediapedia has Media and Culture, an excellent book, online

 

Mediums

MediumDescription
Postering Postering is putting up large posters in visible locations where people will see them and receive the message. Postering around town beautifies city.
Audio Streaming Server Streaming audio with icecast
Calling Phoning people up is often the surest way to reach them to announce events and discuss activities
Video Letter Writing
Photography Images have power and taking compelling photographs can add a lot to your communications
Viral Video Spreading viral videos can get your message out to millions of people one friend and forwarded email and IM at a time
Videoing Video is a medium whose audiovisual power merits the effort it takes to produce.
Second Lifing Virtual reality is a new world through which to communicate and build things
Radio Rebuttal Community radio stations have an obligation to give you airtime to rebut what you have heard
Second Life Podcasting Creating podcast audio and video shows using Second Life as a virtual reality recording studio with guests and audience
Droplifting Droplifting is the act of inserting one's own (often homemade) media into media distribution facilities (such as retail outlets).
Discing
Speaking Effective public speaking is a powerful asset for anyone who needs to address audiences and exert inspiring leadership.
Publishing
Inviting
Texting
Word of Mouth
Listserving Listserves allow groups to email each other with open or moderated mailing lists
Zineing Zines are DIY publishing: one-time or regularly published booklets smaller in scope than books or magazines
Group Organizing
Grant Writing Grant writing can net large amounts of money from large institutional sources like foundations and government agencies.
Stickering
Quoting Voltaire may be right that "a witty quote proves nothing" but a command of apt quotes can make your points powerfully.
Dollaring
Patching Designing and wearing patches on clothing and bags is a good way to cover up logos, repair holes and spread messages all at once
Skateboard Designing
Chalking The concrete fields are your billboard.
Flyering Flyering is distributing simple paper materials with pertinent information about your message
Talking
World of Warcraft Preaching to the apathetic about the wonders of the Big Blue Room.
Newsing
Digging
Bindering
Easter Egging
Carding
Idea Carding
Writing
Buzzword Bingo
Podcasting
Meeting
Event Organizing Events take you and your message directly to the people.
Question & Answering
Indymedia Indymedia is an independent journalism network where you can post news stories
Awarding
DJing
Comics
Television
Radio
Door Hanging Mini-flyers designed to be hung on doorknobs.
Craftivism Using arts and crafts to promote an idea
Rioting A massive disorganized crime wave
Disinvesting Communicating a message by a coordinated economic strike
Boycotting Communicating a message about a company by refusing to purchase their goods and services
Zine Cover A holding cover for a zine or a pile of zines
Cold Calling Using the telephone networks to initiate communication with a variety of audiences without their initiation.
Banner Dropping Releasing large banners over highly trafficked public spaces
Basic Mechanics Fixing most mechanical thing
Boycotting The act of abstaining from using, buying, or dealing with someone or some organization as an expression of protest or as a means of coercion.
Shirting
Mottoing Promoting a good motto can say a lot about you in few words
Signing Signing puts signs where people can see them to send a message
Ribboning Ribboning campaigns promote awareness of a message with symbolic ribbons such as web images, lapel pins and car magnets
Stenciling
Removabling Removabling is putting up street art that is easily and cleanly removable so that people might take it home to keep instead of painting over it
Nonviolence
Fundraising Fundraising means gathering the money a project needs to succeed
Animating Animation can spice up any visual presentation in web pages and videos.
MacBook Skinning MacBook Skinning
Submissioning submissioning
Music
Countering
Refridgerator Poetry Refridgerator Poetry
YouTubing
Covert Channels Hiding communication in a normal channel of communication
Desktopping
Screencasting A video screen capture to demonstrate how to do something on the computer
Trouble Ticket A trouble ticket
Tabling: Set Up & Talk
Daymaking Making a special recurring day of the year, month or week to observe an event is a great way to create a new tradition.
Branding Branding is the creation of an image for something
Naming A good name can really help and a bad one can really hinder
Plugging plugging something you like to get the word out about it
Avataring Creating avatars for IMing, foruming and gaming is like communicating with clothing but in virtual reality
Parodying Making fun of something by imitating it in an over-the-top way
Demonstrating