Messages
Messages Are Idea Packages
Ideas skillfully packaged into clear messages by believers can spread the word through media.
A message is an idea or group of ideas communicated in a form that can spread from its creator to other people. A message encapsulates the creator’s expression of ideas into a transmittable form for a medium such as a book or a film. People in the audience who receive the message, for example by reading the book or watching the film, are exposed to the ideas it contains almost as if the creator was explaining to each recipient.
Creating Messages
A person’s mind is full of messages and ideas like a magician’s book of spells. The person can use their ideas in their own life and to influence others just as a wizard might cast different spells in different situations. However, unlike a wizard spells, it is not entirely clear which is in control: the person or their ideas.
Combining Ideas
Wording Things
Audience Targeting Your Message
Understanding a particular audience can give you insight on how to create a message suited to speak to their ideas.
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