Postering
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Postering is putting up large posters in visible locations where people will see them and receive the message. Postering around town beautifies the city and reaches new minds. Poster MakingCreating posters is fun and easy. Poster DesigningYou can produce posters in something as simple as a word processor like Word or Pages. The best way to produce effective posters is using dedicated graphics and layout software like Illustrator, Photoshop or Fireworks. You'll need to learn design or enlist someone with designer skills. Poster Design SharingPut your poster designs online in JPG and PDF format for others to download and print out at home. Poster PrintingPrinting a couple posters at a time is easy. You can print posters on a large-format inkjet but it is far easier to reproduce them at a copyshop. RasterbatorRasterbator is the cheapest way to produce posters. Upload your large image and specify how large you want it to be and Rasterbator will split it into one multi-page PDF file you can print on any printer and combine together on the wall. Mass producing posters becomes expensive so you'll want to choose the cheapest method possible. Try to establish a relationship with a copyshop that supports non-profit groups with cheap or free copying. If your quality needs are high and your run is large enough, you might go with professional printing. UPrinting
Postering FormatsPaste-Up Sizes are ideal for putting up on poles, boxes, etc.
Movie Poster One Sheet SizeA 27"x41" poster, usually printed on paper stock and usually folded. The one-sheet has always been the "standard" movie advertising poster size in the U.S. It is now virtually the only size printed. Recent years have seen variations of an inch or more in the dimensions of a one-sheet. This is especially true of some borderless ("full-bleed") posters, which may be 26"x40" or smaller.
Putting Up PostersTaping & TackingIf a poster is going up for a period of time, scotch tape and wall tacks come in handy. WheatpastingWheatpasting is harder to remove than tape. Milk it
"Wall postering allows you to get more information before the public than a quickly scribbled slogan. Make sure the surface is smooth or finely porous. Smear the back of the poster with condensed milk, spread on with a brush, sponge, rag or your hands. Condensed milk dries very fast and hard. Also smear some on the front once the poster is up to give protection against the weather and busy fingers that like to pull at corners. Wallpaper pastes also work quickly and efficiently."
Banner DroppingThe most dramatic form of postering is banner dropping. http://en.wikipedia.org/wiki/Banner_Drop Robbie Conal's Postering Advice
"If the wall says post no bills, just poster over it and it doesn't say post no bills anymore!"
1. Don't Get Arrested!Be polite to everyone on the streets at night. Especially the police! Going to jail could ruin your evening. If you're hassling with the cops, you're not distributing our message. The PoPo are just doing their job out there. The Guerrilla etiquette definition of conversation with the police is: They talk, we listen. Do what they tell you. Get off their beat. Go to another neighborhood. They'll ask you what you're doing. Tell them it's an "ART PROJECT"- Nothing else. If they want you to stop, take the posters down, whatever--just say OK, do it and leave quietly. Then go to another part of town (easy in LA, it's a big town) and continue your good work! *PS- This goes for "Rent a Cops" as well. They'll lose their jobs if posters are found on property they're guarding--jobs are scarce; postering sites are plentiful." 2. Don't alienate our audience.This includes merchants, private property owners and people on the streets. Don't poster on store windows, walls, surfaces. Don't poster on city property (though the posters were originally scaled to the size of LA traffic light switching boxes--hint hint), church property or federal property (mailboxes). Discuss the poster and the issues with pedestrians if they ask, but don't talk too long and don't argue. If people want a poster give them one. If they want two then--give them one. If cars roll up and drivers or passengers want a poster, give them one. They're our audience--our people. Treat 'em right! [anecdotal evidence; "Lenny Lambchop" was getting up on telephone boxes in NYC lower east side around 2 am; the bars were letting out. Two beautiful working girls wobbled over to him and asked if they could have posters. "What are you gonna do with 'em?,"he asked. One of the ladies, wearing a too short spandex something, replied, "I'm gonna put "MEN WITH NO LIPS" up in my room." Concerned, L.L. said, "But we want lots of people to see them." The other woman winked, "Oh they will, honey, at least twenty people a night!" Good enough.]
—Robbie Conal
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Postering TubePosters are large and delicate so you'll need a postering tube to store them. Mobile Postering Tube
Black Plastic Telescoping 48.5-27"x3" Diameter, Twist-Off Screw Cap, Adjustable Shoulder Strap Removeable If you want to transport posters and other large documents conveniently, you'll want a telescoping plastic postering tube with a shoulder strap. You need scotch tape to go with the tube to put up the posters wherever you need to go.
Mailing TubeDemilitarismA poster tube resembles rocket launchers used by US soldiers in urban warfare. WWII Posters
City Bylaw GuidelinesSeattle has some [postering rules]. What are the rules in other cities? Post them here. |
Postering
lxpk’s personal skill (something lxpk has learned or wants to learn) posted by lxpk Tue, 2007-11-27 01:06Groups: Postering