Reading

Reading books is not merely good for your own mind. It is also a social phenomenon: Once you've read a book or seen a movie, you can share it with others. Tackling new books expands your repertoire of ideas and gives you a way to share them with others.

Reading can also allow you to engage in reviewing to promote or critique a book you think people should know about.

• Funny Rant: Sean Kennedy Says Read A Book!

Reading

Public Reading

Reading in public is a social act. Like wearing a message t shirt, it invites people to read the cover and ask you about the book.

This is especially effective if the book has a highly recognizable cover and has recently been adapted into popular movies or television. Movie adaptations of books are often used by the books' fans to promote the ideas and issues behind the story.

Corporate Undercover Marketing seeks to exploit this kind of phenomenon by having people conspicuously consume their clients' brands in public, often staging fake conversations about them where people nearby can overhear.

Reading is essential to enlarge the subjects you can share.

Reading Clubs

By Grouping with fellow readers and reading books together, you can have some very lively discussions afterwards and magnify the effect of reviewing. You could print a whole book club's collected reviews at once.

Selecting Books

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